Every year, you and your team spend days—even weeks—envisioning what could be and charting a course to get there. But as you well know, that’s where the work really begins. Strategic planning is a critical part of the business-building process, but the magic of transformation lives in strategy implementation. In addition to being thoughtfully planned, your strategy should be: Communicated: [ Read More ]
Most of us never think about the strategy a company has, we just know whether it appeals to us or not. But it’s not hard to identify what a given business’s strategy is. Consider the McDonald’s strategy. Their goal is to sell fast food to make money, but their strategy is clear. It says, “We are going to be [ Read More ]
If you never say no, then your strategy is missing a crucial piece. Many businesses work hard to identify and serve a target customer. But knowing which kinds of customers you don’t serve should also be part of your overall strategy. Challenge yourself to answer these questions: When was the last time you gave up a short-term win [ Read More ]
It can feel lonely at the top. You’re giving your all, but it doesn’t feel like enough. You’ve poured your heart into your work, and you love what you do. But you’re tired, too. When things get tough, who can you turn to? It feels like no one understands what you’re going through. Recently, we sat down with Aileron [ Read More ]
When considering the future of your business, what is the planning time horizon you typically use? Is it 3-5 years, a decade? What if you had to consider the future of your business 50 or even 100 years into the future? Would the goals and strategies considered and employed be different if the planning horizon were a century rather [ Read More ]
If you're a manager working overtime to make up for your team's shortcomings, you probably don't have time to help your employees improve their own skills. You know that half a manager's job is people development, but you just don't have the time. I wrote earlier about the dangers of being caught in the Gap Trap. You seem to [ Read More ]
Aileron’s Director of Research & Development, Nicole Luisi, shares the beginnings of Summit, why she’s passionate about the conference, and how it helps her find harmony in her everyday work. Nicole, you were one of the driving forces behind the inaugural conference last year. What inspired you and Aileron to launch Summit in the first place? We’ve built our [ Read More ]
Open up Forbes, head over to HBR, or scroll through Thrive Global, and you’ll see plenty of pieces discussing burnout. People are working long hours and neglecting their health. Workers are answering emails at 12 AM and skipping vacation. Employees aren’t taking advantage of health programs and sitting for too long. The solution? Work-life balance. The answer, according to [ Read More ]
When Travis Greenwood was nineteen, he learned a meaningful leadership lesson he still applies today as a small business owner. Travis was a sophomore in college, working as an intern at an association management firm. Each day, after work, he’d catch a bus to get back to his college campus. On one particular day, Skip, Vice President of the [ Read More ]
While watching many of his employees grow and evolve, Marty Grunder noticed that one of his long-time team members seemed to be losing his spark. Marty is President and CEO of Grunder Landscaping Co., a business he started in 1984 with a lawnmower he bought at a garage sale. Today, some 34 years later, Grunder is one of the most [ Read More ]
Strategic planning is an ongoing process, so where do you start? In an interview with an Aileron Client, Martha Shaker, President of Concept Rehab, we discuss how to evolve your strategy and begin your strategic plan. Show notes: [1:00] Martha Shaker answers the question: "What was going on in your business before working on strategy?" [ Read More ]
Team members at Solid Blend Technologies had a unified vision, but gaps in the company’s operations were starting to show. Solid Blend Technologies is a Dayton-based service water management company established in 1999. A company that’s growing often sees new, unforeseen challenges—and that was no different for Solid Blend Technologies, says Ken Elrich, President of Solid Blend Technologies and his wife, [ Read More ]
